J BALVIN + VÉLEZ PRESENT
THE STUDIO ROOM
SOHO, NEW YORK
SEPTEMBER 10—13, 2026
131 GREENES ST
Colombian craft, sound and culture meet in New York.
Artisan Gang in the City arrives in SoHo as a temporary space where craftsmanship, fashion and music move as one.
A J Balvin + Vélez experience, hosted by Shopify.
SOUND. CRAFT. CULTURE.
The Studio Room brings together three expressions of Colombia in one space: J Balvin-curated sound, the Artisan Gang in the City collection, and a café experience rooted in Colombian coffee, fruit and cacao.
For four days, SoHo becomes a meeting point between Colombia and New York.
MORE THAN A POP-UP.
A SPACE TO EXPERIENCE.
The Studio Room brings product, sound, craft, and culture together in an experience that evolves as you move through it.
Discover the Artisan Gang in the City collection, step into Vélez’s world of craft, and experience a program DJ sessions, Makers Gang, Colombian coffee, cacao, and other encounters around culture and design.
Every space offers a different way to experience the collaboration.
Come in, explore, and be part of what’s happening.
STEP INSIDE THE STUDIO ROOM
THE CITY BECOMES
PART OF THE STORY.
A story born in Colombia takes on a new form in New York.
Come discover, listen, create, and be part of The Studio Room.
SOHO, NEW YORK | SEPTEMBER 10—13, 2026
SEE YOU IN SOHO.
